Another milestone was attained Monday, August 5, 2013 at the Nigeria Football Federation (NFF) when the League Management Company (LMC) presented a 140 page Brand Manual and a cheque for N25m representing the League Licensing Fee to the President of the NFF, Alhaji Aminu Maigari. The presentation was made by a delegation of the LMC which included the Chairman, Hon. Nduka Irabor, Hon. Sabo Babayaro, Barrister Seyi Akinwumi and Mallam Salihu Abubakar.
The event was witnessed by some members of the Club Owners representatives and it marked the official and public introduction of the LMC trademarks. The Brand Manual contains guidelines for the various manifestations and application of the NPFL Trademarks across different platforms to create a distinct identity in the business community. In the delegation of Club representatives were Barrister Danladi Isaac of Nasarawa United, Alloy Chukwuemeka of ABS, Shola Gberu Aluko and Alhaji Sabo Babayaro who also features in the LMC as representative of the Club Owners.
The public presentation of the Brand Manual is one of a number of strategies to make the professional league prosperous as it formally positions the LMC as a professionally managed business concern which operates in conformity with global corporate governance standards.
The LMC recognizes that a thriving NPFL will help the constituent Clubs become financially bouyant and take care of the welfare of the players. This was evident in the speech of Hon. Irabor on the occasion when he remarked that “what we are doing is to make known our intent to make our professional league more prosperous. It has always meant to be the best taken care of set of football players which you can’t achieve without the clubs making money and it is part of the LMC responsibility to help the clubs make such money”
In paying the N25m ($156, 250) Licensing fee to the NFF, the LMC has demonstrated a capacity to ensure stability in the system through a harmonious mutually beneficial relationship with the statutory football regulatory authority represented by the Federation. The LMC has consistently signaled a desire to engender a harmonious and rancor-free football relationship with the NFF and representatives of Club owners through the equitable redistribution of revenue as enunciated in the financial document shared with the stakeholders. The payment of the Licensing Fee follows a similar payment made to the 20 Clubs in line with the financial document which provided that another 5% of all sponsorship revenue be used to support Youth Team development through the Clubs.
Maigari, the NFF President was delighted by the twin presentations which he acknowledged was novel in the history of the federation and gave assurance of continued collaboration between the federation and the LMC. The NFF President said, “Let me start by praising the LMC Chairman, I am proud of the LMC as a team and I am proud of all the individuals in LMC. You have not let us down but have justified the confidence we had in appointing you. Football is money and there is nowhere in the world that football can run without money. You have demonstrated a savvy for football business and this can be seen in the amount of money you have brought here which has never been done in the history of the League and the NFF”.